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ICE 2015 exhibition journal – Day 1 – Setting up the booth

The ICE Totally Gaming is an annual conference event in London that focuses on international industry of gambling and betting. This year the conference is held from the 3rd to the 5th of February, and visitors can attend the exhibition, conferences and seminars. This networking event is important for gaming companies to get in touch with affiliates, manufacturers, software developers, payment providers and other professionals of the industry.

The company TipBet Ltd, one of our clients who we are providing legal and taxation services for, and for who we have carried out the application for the gaming licence, has asked an employee of Dr. Werner, Philipp Sauerborn, to accompany them to the conference. This is an important opportunity for us to get an insight into the market, the other players and the general situation of the gaming market, as our services in this growing market are becoming more and more sought after, and it is crucial for us to be up-to-date with what is happening in the industry.

Our first day at the conference was to set up the booth for TipBet Ltd. After we arrived in London, we met at the conference centre and everyone had to help setting up the booth. This included carrying boxes, putting together information booklets, arranging furniture and putting together goody and freebie bags for visitors. When everything was finished we went for dinner and discussed our strategy for the next days. It was an early night for all of us, and we are eager to see what the start of the conference holds in store for us.

Read about our experiences on the 1st day at ICE

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